Angel Cornelius is New Orleans Native that grew up mixing beauty elixirs and concoctions in her kitchen. Her childhood love of creating products would prove useful in adulthood. After deciding to ditch chemical relaxers and toxic beauty ingredients in 2012, she became frustrated with the lack of products that were both effective and affordable.
Angel returned to the kitchen and started blending multipurpose butters and creams. She formulated with simple and pure ingredients that were also able to withstand all climates and temperatures without the residue or a sticky after feel.
She created her signature body butter that quickly went viral in her church community in Sugar Land, Texas. That body butter, Pomegranate Kiss, was eventually introduced to over 14,000 Essence BeautyBox subscribers, which catapulted the brand to national recognition. Her follow up launch to the popular body butter was the unique 3 step silver hair system that brightens and hydrates silver and blonde hair without the use of harsh purple dyes. Angel continues to develop and hand blend each new formula herself before taking it to a lab.