Our Brand


NiLu is an online lifestyle brand with a local retail experience, specializing in creating and curating excellently crafted accessories, exceptionally thoughtful gifts, and distinctly beautiful home goods. With a flagship store tucked in the heart of Harlem, we founded NiLu in 2015 to platform independent makers, introduce them to lovers of cultured pieces, and create a vibrant space for the community to make themselves at home.

Our Promise: Community + Craft + Culture

We’re passionate about cultivating a collective of inspiring makers for true lovers of the culture—in a space that celebrates us, advocates for us, and welcomes all who want to do the same.

What We Believe

Black and brown makers need more representation in media and retail.

It’s possible to provide a retail experience that’s appealing to a variety of backgrounds and races.

Conscious shoppers care about the meaning and impact of the products they buy.